Week 3: Globalisation and Culture

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This week’s seminar on Globalisation and Culture was taken by Prof. Clare Mar-Molinero. Firstly, she played some Spanish music and asked us the question:

Why is this kind of music now so familiar?

Stragiht away I realised her point. Though I do not speak Spanish, nor am I related to Spanish culture in any way, I am subject to it in every day life and I can identify it as Spanish. But how and why?

[The world] ‘system is marked by both the existence of separate spaces (e.g. states) and deep inter-connectiveness of the different spaces, often, precisely, through the existence of worldwide elites’ (1)

Globalisation is the reason I could identity the music as Spanish; as the result of geographical spread and modern technological communication, Spanish culture has come into contact with mine.
Moreover, this is due to two other processes-

•Commodification with packaging and selling of cultural products;
•Disembedding and re-embedding: hybridity and homogenisation of discrete ‘cultures’, and defence by  ‘purists’.
We continued the seminar by exploring how Spanish culture has spread across the world through language and migration. In doing this, I developed an understanding of the implications of globalisation; how and why it occurs, it’s benefits (such as trade and enhanced communication between countries and industries as well as it’s down-sides such as contact zones (2)
(1) Blommaert, J. (2003), Commentary: A sociolinguistics of globalization. Journal of Sociolinguistics, 7: 607–623.

(2) Pratt, M. L. (1991). Art of the Contact Zone. Profession, 91, 33-40.

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